Why Serve?

Serving when it's hard, serving when it hurts

It’s a question few dare to ask but every servant must answer. In Why Serve? Serving When It’s Hard. Serving When It Hurts., author and prophet Alex J.N. Cole invites readers into the untold truths of ministry life, where sacrifice outweighs applause, consistency is born in pain, and the reward is often invisible.

This book is not just about serving, it’s about becoming. It’s about staying faithful when you feel forgotten, pressing on when emotions rise, and giving your best in an atmosphere that doesn't feel welcoming. Through real-life reflections, prophetic insight, and biblical truths, Alex walks readers through the layers of ministry that many avoid: hidden seasons, toxic environments, emotional exhaustion, spiritual burnout, and the deep wrestle between calling and comfort.

Using his journey as a media servant in the church and his prophetic calling, he speaks directly to those:

• Who feel anointed but overlooked
• Who are questioning their assignment
• Who need spiritual strength to keep going
• Who feel unseen but called
• Who are learning to guard their heart while serving faithfully

Inside This Book, You’ll Discover:

• What true service looks like in the Kingdom of God
• Why God often hides those He plans to elevate
• How to serve when your emotions don’t agree
• The difference between passion and sacrifice
• The ministry of endurance and the beauty of the back
• How to serve without recognition and still remain faithful
• How the secret place fuels public service
• What it means to be a servant leader in today’s church culture

With heartfelt prayers, powerful declarations, quote pages, and space for reflection, Why Serve? is not just a teaching—it’s a companion to every believer called to serve in any capacity. Whether you’re on the praise team, in the media booth, behind the pulpit, or just starting out in your local ministry, this book will challenge and transform how you view your role.

This is your reminder: you are not unseen. You are not forgotten. Your service matters.

A Life Totally Surrendered To God

"A Deeper Call" is a heartfelt and inspiring book that takes readers on a transformative journey towards a profound connection with God. It is dedicated to courageous souls seeking a deeper spiritual bond and acknowledges the challenges faced on this sacred path. The book illuminates the radiant power of God's presence in all aspects of life and shares captivating stories and reflections that unveil the miracles experienced when embracing the call to seek God in everything. The book serves as a heartfelt tribute to God, expressing gratitude and reverence for divine guidance, grace, and love. Through its wisdom, readers will be uplifted and inspired to continue their own spiritual journey with renewed passion, finding solace in the ever-present love of the Divine. "A Deeper Call" is a timeless testament, inviting readers to join a spiritual odyssey towards a more fulfilling connection with God.

Watch and Pray in the End Times

In a world of chaos and uncertainty, the signs of the end times are undeniable. "No Time: Watch and Pray in the End Times" is a powerful call to spiritual awakening and readiness.

This compelling book guides you through recognizing the biblical signs of the end times and understanding their relevance today. It emphasizes the importance of deepening your prayer life and strengthening your faith to navigate these challenging times.

Embracing holiness and experiencing God's presence are central themes, highlighting the critical role of consecration in drawing closer to God. The book also provides practical and spiritual preparedness strategies to equip you for whatever lies ahead.

With insights and practical wisdom, "No Time" resonates with both seasoned believers and those new to the faith. It inspires readers to stand firm, live boldly for God's glory, and embrace the call to watch and pray.

Prepare yourself. The time is now.